ELSA

Enforcement of National Laws and Self-Regulation on Advertising and Marketing of Alcohol

This two year project will assess the enforcement of national laws and self-regulation on the advertising and marketing of alcoholic beverages in all 25 Member States and applicant countries and Norway.

During the first year of the project, an expert network of partners will be created. The partners will receive training on how to assess the enforcement of national laws and self-regulation and will prepare a report on the existing laws, structures and regulation and self-regulation mechanisms for the advertising and marketing of alcoholic beverages at the country and European levels.
At the same time a review and report will be made of the impact of advertising and marketing (including advertising, promotion and sponsorship and any form of commercial communication, recommendation or action with the aim, effect or likely effect of promoting an alcoholic product or alcohol use either directly or indirectly) on the use of alcohol, particularly amongst young people.

During the second year of the project, the partners will undertake an evaluation and prepare a report of the extent of adherence to codes of self-regulation, where they are in place. This report will also include an assessment of how the laws and regulations are adhered to. At the same time, a review and report will be made giving recommendations to the European Commission and to MS on how the advertising and marketing of alcoholic beverages can best be regulated to reduce the harm done by alcohol and to reduce the alcohol consumption of young people.