Deliverables

The ELSA project

The ELSA project (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol), coordinated by STAP (National Foundation for Alcohol Prevention in the Netherlands) includes representatives from 24 European countries. The main objective of the two year project has been to assess and report on the enforcement of national laws and self-regulation on the advertising and marketing of alcoholic beverages in EU-Member States, applicant countries and Norway. The partners of ELSA together have succeeded to deliver the following products:

1. Manual to Monitor Regulations on Alcohol Marketing in Europe
Training manual to report on existing laws and self-regulation, and to assess adherence to the regulatory systems on the advertising and marketing of alcohol

This manual provides an instruction for systematically monitoring current European regulations on alcohol marketing while taking into account differences in national contexts. The method described in this manual is used in the ELSA project and can be used in follow-up studies as well.

2. Regulation of Alcohol Marketing in Europe
ELSA project overview on the existing regulations on advertising and marketing of alcohol

This report provides an overview of existing laws and self-regulation on alcohol marketing in European countries.

Appendix: Regulations of Alcohol Marketing in 24 European Countries

This appendix is an annex of the second ELSA report: the report on Regulation in which regulations of alcohol marketing are described in detail for all European countries.

3. Report on Adherence to Alcohol Marketing Regulations

ELSA project report on the adherence to codes of self-regulation, laws and regulatory systems

This report provides an exploration of the extent to which participating countries adhere to national regulations on alcohol marketing.

4. The Impact of Alcohol Advertising
ELSA project report on the evidence to strengthen regulation to protect young people

This report provides an overview of existing literature on the effect of alcohol marketing on the use of alcohol by children and adolescents.

5. Appealing Alcohol Beverages and Marketing Practices in Europe
ELSA project overview of the of the most appealing alcohol products and advertisements selected by young people

This report provides an overview of the most appealing alcoholic beverages and commercial communications which are systematically selected by young people of in 13 European Member States. The collected lists of most appealing alcoholic beverages and alcohol advertisement are evaluated in the light of the European Council Recommendations.

6. Alcohol Marketing in Europe: Strengthening Regulation to Protect Young People
Conclusions and recommendations of the ELSA-project

This paper lists the main conclusions and recommendations that arise from the outcomes of the five main directives of the ELSA project.