Message AAN campaign is starting to catch on

1 November 2024

The Dutch Alcohol Policy Alliance (AAN) will launch its national and regional campaign ‘Seeing drinking, does drinking’ next week. The aim of the campaign is to raise awareness among parents about the influence of their drinking behavior on the future drinking behaviour of their children. The campaign call is: ‘Don’t drink alcohol when your children are around’.

Research shows that the more often children see their parents drinking, the younger they want to start drinking themselves. The exemplary behaviour of parents seems to influence children’s expectations about alcohol from a very young age. The campaign is funded by the Ministry of Health, Welfare and Sport and will run from November 4 to November 15, 2024.

The call ‘Don’t drink alcohol when your children are around’ is difficult for parents. This is evident from a recent survey by research agency Breuer & Intraval and Kennispunt Twente which showed that most parents recognize that children mimic their drinking habits.
Only one in 5 parents bring the call in practice. One in 3 parents (37%) say they drink less when their children are around. One in five parents (21%) however indicate that they drink just as much and just as often when their children are around as they do when their children are not around.

Campaign film: https://videopress.com/v/WmAkNHyz

kruize---factsheet-zddd_1.pdf (70,3 kB)

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